Question

After a renewal of the visual identity and a new brand positioning, theater De Lieve Vrouw wants to 'show more face' to reach new target groups, add more voice to its program, and increase online sales. This requires an adjustment in appearance, with a revision of the existing website. 

Approach

Together, we started by drafting and delivering a clickable interaction design of the most important web pages, the menu, and other components. Based on that, we created the visual design, developed the design with front and backend development, and tested until everything matched the new site. 

Result

It resulted in an online portal that complies with the brand manual and guidelines for tone of voice. With the right attention to both films and theater, a user-friendly UX that keeps visitors on the site longer, and facilitates ticketing, De Lieve Vrouw can move forward for years to come.