Question

The leader in sustainable energy products positions itself as the one-stop-shop for the ambitious installer of sustainable energy. The task is to adjust the strategy accordingly. 

Approach

Together, we developed the renewed brand strategy and a completely new visual identity. ESTG can now be recognized by the pay-off 'Leading in positive energy'. This positioning will allow us to build further for many years to come. 

Result

ESTG radiates what it needs to be: timeless, straightforward, and full of positive energy. The lightning bolt is the guide of the visual style elements, which can be used flexibly and in many different ways without losing recognition or strength.