Fair Play Casino
Gold Rush
Question
Ensure an unparalleled gold rush where as many visitors as possible participate in the Gold Rush at Fair Play Casinos.
Approach
We developed a campaign consisting of different phases with high visibility outputs. As the grand finale, we created the ultimate combination of online and offline gaming experiences, which could be followed via a fully automated livestream.
Result
A unique campaign with impact, which provided Fair Play Casinos with a gold vein of new data and resulted in a boost in visitor numbers.
