Second successful Double Your Luck campaign
Napoleon Casino Games
The goal of client Napoleon? To elevate the campaigns of the Napoleon halls to a higher level and attract returning visitors. The success of the previous campaign gave us wings to present the second Double Your Luck activation in a unique way.
Same approach, same face
Just like in the first edition of href="https://www.cre8ion.com/cases/double-your-luck">the national Double Your Luck campaign, this sequel revolves around returning visits. But it was not a copy-paste job. Both the associated game and the chosen channels and structure of the campaign differ from the first edition. This 'Double Your Luck' campaign got a western twist: for the campaign video and images, we imagined ourselves on the set of a western film.
Eye for detail
That film production was made possible by a large crew of outlaws and sheriffs. Fun detail? The music from the first activation was given a Wild Wild West makeover. Together, we delivered the powerful message that encourages you to quickly visit one of Napoleon's gaming halls.
Simple vs. complex
