Cultural heart of Oss
Groene Engel
Groene Engel, present in Oss for almost 20 years, provides a platform for a wide range of cultural activities. For emerging artists, unknown talent, and small cultural and foreign films. We have moved heaven and earth to refresh the Green Angel and bring it from 2009 to 2018, and we succeeded!
National Heritage and Home Base
Opened in 1999, in the national heritage site that served as the headquarters of the margarine factory of Anton Jurgens (eventually growing into Unilever). It exudes history and culture and now serves as a music venue, or perhaps more aptly a cultural stage. In addition to pop concerts, the Groene Engel also features film, theater, politics, visual arts, and a café. The offerings have expanded so much in recent years that it rightly deserves the label of cultural stage.
That name? Well, they are still a bit uncertain about that. It seems that the name 'Groene Engel' was already in use during the early period of the building. The most commonly heard theory is that Mrs. Jurgens had a botanical garden called the Green Angel. Voilà.
The Groene Engel has hosted artists such as Racoon, Kane, Kraak & Smaak, De Dijk, and The Opposites on stage.
From Flowchart to User Experience
Together with the Green Angel, we had a kick-off meeting where we delved deeper into its history, current data, and additional wishes. These meetings are extremely important because we mustn't forget anything, and we want to make the Green Angel work more efficiently. All these points are then included in a flowchart and processed in the interaction and content design. We walked through this process step-by-step with the client. During this phase, we also immediately incorporated a piece of user experience and animation; using examples gives a clearer picture of our final vision for the website. This is important because we want to surprise the visitors of the Green Angel.
In the final design, we looked at the new branding. How do we bring the Groene Engel from 2009 to 2018? We are aiming for larger images that have more impact, we will adjust the typography, and we will give more attention to the content. This way, we ensure that content becomes king again. Through inspiring titles, we also want to entice visitors to attend other theater performances, films, or concerts.
Modular Pages
Together with the Groene Engel, we created a layout of the pages, determining what goes where and which subjects can be merged. This is to keep navigation compact and user-friendly. But what do you do when new pages are added? To make it easily expandable, each menu item has an overview page. A page with links + a short description. Good for SEO but certainly just as good for usability and easy navigation.
What do you prefer? List view or block view? They represent two types of visitors. Some prefer to scan quickly, while others prefer to be visually enticed by larger images. You can relate to this, just like with a TV guide in the past. You either go directly to the film overview, or you scan the daily programming. Therefore, it's difficult to make one (best) choice. That's why we offer both.
Beauty in Details
No bombastic animations, no extreme typography, but subtlety. At the Groene Engel, we focus on small details that truly add something. Pleasant animations that create a feeling of harmony.
https://vimeo.com/279803909