Question

With a mix of entertainment, music, and attractions, you know: this is going to be a great festival. Op Dreef offers visitors hit-machine DJs, articulate rappers, exhilarating house stars, and relentless techno. Having grown over the years, how do we ensure that this colorful festival is also ready to take off and has an identity that will keep enthusiasts flocking to Op Dreef Festival in the future? 

Approach

After an extensive strategic process, we arrived at a strong positioning for Op Dreef, which took shape with appropriate concept development. All of this was clearly compiled in a style guide, after which we could start working on the artwork. The festival was then promoted using various means, such as a poster campaign and several catchy videos. 

Result

The Op Dreef Festival received an appearance that is spot on and gets festival fans in the mood immediately. Full of colors, shapes, and energy. The quirky signage makes it unique and tells visitors: you’re in for something special.