Play music, play life
SLAM!
Question
After an acquisition, SLAM! wants to grow and expand its target audience to people aged 18 to 35. There needs to be an increase in market share, with a focus on 'radio'. This calls for a new visual identity that appeals to a broad audience.
Approach
With a concept where 'sound' plays an important role, we chose patterns combined with the magenta color. To show the broadening of SLAM! and appeal to an older demographic, prominent artists have been selected for further communication to represent the wider music styles of SLAM!
Result
Overall, this approach led to high recognition of SLAM!, with better awareness among the target audience of what the radio station stands for. This resulted in an increase in listeners of all ages.
