Question

Create the conditions for the success of a brand activation around a new line of wine glasses and reseller motivation at Albert Heijn.

Approach

Villeroy & Boch needs to support the new Vivo brand in the market and ensure brand awareness and brand experience. Albert Heijn must motivate its employees to fully support the promotion on the shop floor. Together with Brand Loyalty, we develop a strategy built around a well-known wine expert as an ambassador.

Result

A vibrant online platform, full of wine facts, an Adwords campaign, affiliate banner campaign, and pre-roll advertising on YouTube, Uitzending Gemist, and RTL XL effectively reach the consumers. Two films excite the AH staff to successfully support the campaign to customers.