Halloween Fright Nights
Walibi
Question
Ensure that the largest event of the amusement park gets the attention it deserves, drive ticket sales, and convince visitors by giving them a fright.
Approach
Scary, scarier, scariest. The thrill you experience during a visit to Walibi’s Halloween Fright Nights starts online, where we created an exciting experience in line with the event.
Result
Visitors already get a fitting impression of the frightening atmosphere with the online preview. Fortunately, it didn’t stop anyone from visiting the amusement park: ticket sales saw a clear increase compared to previous editions.
