Wish Outdoor
Not all treasure is silver and gold, mate.
Ahoy. Definitely. We have taken a close look at the Wish Outdoor website and completely revamped it. Time for a change or as Jack Sparrow would say: “Not all treasure is silver and gold, mate.” We are going for a gem of a website. Or maybe it’s an ‘app’? Or… maybe a combination of both? We’ll explain.
Data Driver Design
DDD, exactly. The terms speak for themselves. We'll explain precisely what it is in a blog later on. But for Wish Outdoor, we made use of it. By using Google Analytics, we could quickly see where our focus should be.
During the 12 months of a festival period (from early bird to after movie), 81% of visitors accessed the website on a mobile device. With that data, we also knew we could utilize mobile features, such as swiping. And of course, we are not crazy; we looked at the big players in mobile land. Facebook and Spotify are ideal examples. They have endlessly researched how to best serve the user. We combined the best of both worlds.
What did we do?
The most important thing we implemented is navigation, tabs. Just like you’re used to on Instagram, the navigation is at the bottom of your screen. This is the easiest place to access with your fingers—even while holding a beer. The programming on the homepage is swipeable, and the ticket button is always prominently displayed; everything is easily accessible.
