Question

Who or what is the BIM? As an organization, the Bossche Investment Company is committed in various ways to creating an optimal entrepreneurial climate. How, where, with whom, and with what successes? This story can be told more strongly. 

Approach

With a new identity, a clear brand story, and the core promise ‘Power behind successful entrepreneurship’, we are strategically positioning the BIM as a key player behind the scenes. As part of the new visual identity, the logo is being restyled, various brand movies are produced, and we are revising the entire BIM website. 

Result

It is now clear to everyone what the BIM is and what it stands for: an organization that sustainably secures the business climate in 's-Hertogenbosch and helps entrepreneurs grow and remain solid.