From window decoration to the quality of your daily life
Luxaflex
Question
A repositioning for the biggest name in window decoration. The differences per local target group are also not clear. Our task is to position the brand clearly as a premium brand and first choice for window decoration in all markets.
Approach
The brand refresh includes the shift from product-driven to consumer-focused. Luxaflex's products make daily life just a bit more comfortable and enjoyable. This promise will be proven and rolled out across the entire customer journey in the coming years.
Result
Since the start of the campaign, Luxaflex has been embraced even more by consumers. The brand saw significant growth in product purchases, with a more positive brand image and increased brand awareness in specific local markets across all markets. Internationally, online interaction with the brand has increased, leading to higher conversion rates and more quality leads.
Smooth rollout across local markets
Communication is divided into a SEE, THINK, and DO phase. For these phases, we created a total of thirteen videos per quarter. Each video was localized for no less than eight countries. In total, we produced 104 variants, which can be seen on YouTube and social media.
