Question 

Bring Bolletje's range to attention in a catchy way. Make it clear that Bolletje bakes more than just rusks, and that you can enjoy their treats all day long.

Approach

For the bakery brand, we developed a completely new online appearance. This leaves the outdated image behind, promotes the rich range, and firmly re-establishes the brand.

Result

The consumer now sees Bolletje as the first choice for breakfast and snacks. Following the rusks, the nut bars, crackers, and breakfast cakes are now also selling like hotcakes.