Question

The multi-day event of Muziekgebouw Eindhoven and Effenaar sees the guitar as the ultimate means that connects people and breaks down boundaries between genres. How do we ensure that the new identity for Bridge showcases a universally loved instrument like the guitar?

Approach

We base the identity and the logo on the many sounds and timbres that the guitar can produce in its diversity. This way we can vary our style to respond to every form of communication, which is reflected in both print and online.

Result

An appealing, dynamic style that represents every genre of the festival - from smooth jazz to heavy rock. Music lovers throughout the city cannot ignore Bridge.