Question

When De Culturele Ladekast and De Cultuur Loper merge, the new organization needs a new name, pay-off, brand positioning, and a new visual identity.

Approach

After necessary research and proposals, Cultuurtraject Brabant was chosen as the new name. Clear, simple, and straightforward, just like the new pay-off: For connectors in cultural education. 

Result

In addition to a strong brand story, we also rewrote the new mission and vision, clearly stating what the new organization stands for and for whom it exists. As the icing on the cultural cake, we finally built the website for Cultuurtraject Brabant, which is full of graphic and technical ingenuity.