Question

Day&Eve is a new and unique on-trend jewelry brand. To become top of mind for the target audience, a sleek visual brand identity is needed. How can we make a difference for this brand? 

Approach

Through a strategic process, we determined the brand values and personalities. These form the basis for the positioning and a corresponding visual style. 

Result

A rock-solid positioning for a brand that is there for daydreamers and showstoppers. With the new identity, Day&Eve clearly claims its place in the landscape. Recognizability to be proud of!