Question

When creating theater performances with young people, your website must also be tailored to this one-on-one. DOX has many stakeholders and types of performances that the website must accommodate. Think of performances from DOX itself, performances with and for young people, in schools, from in-house creators and performers. How do you maintain an overview of all this on a cool website that appeals to the target audience?

Approach

DOX does a lot in-house development. Therefore, the agenda needed to be set up smartly because there are productions in progress, ongoing performances, or those that have already been archived but may still be performed. How do we do that? With the young, mostly urban target audience in mind, we developed a new website. The existing branding formed the basis for the look & feel. 

Result

A website bursting with activity, with a different look and feel than you might be used to. This has been developed with the various target audiences and users in mind. Additionally, we have also revamped the annual plan; it is now set up digitally and interactively.