Question

The contemporary cultural center Forum Groningen is a vibrant meeting place for everyone curious about today and tomorrow. Spread over ten floors, it features a library, five cinema halls, the Storyworld museum, Smartlab, catering options, and a rooftop terrace. With more than 2.5 million visitors annually, there is a demand to optimally serve both them and to enable staff to work more efficiently.

Approach

When you have a lot to say but not a legion of people on marketing or editorial, you must manage your time wisely. Content management takes on a very different meaning here and ideally should be quick and simple to do. Can we automatically synchronize, organize, prepare, and clearly present all (!) content so that staff work more efficiently and visitors can easily find their way? The answer is ‘Yes!’ We link different systems together via CAS and build a smart platform with endless possibilities in the field of content. Duplicate work has thereby become unnecessary.

Result

More human contact with the target audience and fewer digital actions. Forum now spends less than half the time inputting and publishing content; the audience can easily find their way to the right information, starting times, and other details on the revamped platform.

That Forum Groningen is grand and diverse, you understand. With its exhibitions, Forum also exerts a great attraction on visitors from home and abroad. In terms of offerings, you can find high-profile exhibitions that travel the world, as well as smaller exhibitions with local partners.

All exhibitions focus on popular culture, technology, and current events - and we at The Cre8ion Lab contribute to this. We also provided the software for the seats in the Forum, where you can view a variety of content via a touchscreen about the exhibitions, Groningen itself, or even watch a trailer of one of the movies. Oh, and where do you think that content on the many narrowcasting screens in the Forum comes from? Exactly!