Request

A large range of content that also changes regularly. A broad audience with various interests. The task is to create a unique dynamic visual identity for Schouwburg & Concertzaal Tilburg that aligns with its artistic diversity. 

Approach

We develop branding where a dynamic framework ensures distinctiveness and recognizability. By utilizing the shapes of the building, we have created a dynamic style that is tailor-made for SCT. Moreover, it can be fluidly applied to any medium, both online and offline. The versatility of the brand is perfectly captured in color and form. 

Result

This resulted in a distinctive, appealing style where the visitor is central. A strong OOH campaign with recognizable posters drives the communication. The style and grid system work perfectly together both online and offline, ensuring that materials, website, and overall appearance enhance recognizability and identification.