Question

The largest live event of L - founders of loyalty, ‘L - Live’, welcomes 330 employees from countries around the world over a span of five days. How can we facilitate connections among all participants on-site? What clever plan can we implement to encourage meetings and interaction between attendees?

Approach 

We focus on what people always have with them: a smartphone. Through gamification, we reward people when they connect with each other and document it with selfies. All these connections, the corresponding leaderboard, and the personalized program are packaged into an event app, which is connected to screens at all event locations in 's-Hertogenbosch.

Outcome

The app encouraged every participant during the event to link with colleagues. The app provided continuous live updates and kept track of scores on a central leaderboard. With a total of 54,540 moments of interaction, participants got to know each other (better) in a fun way, fostering a strong sense of community and belonging.