Question

Can we develop a webshop from scratch and excite customers for a new online retail platform? In 2005, we built the first e-commerce platform for Orangebag. We were metaphorically at the cradle of one of the first webshops in our country. We are still daily engaged in continuous optimization and further development to provide visitors with an optimal shopping experience.

Approach

Online shopping must be an event for the customer. An online platform where the customer journey is optimized and the customer can easily find what they are looking for. It is essential to stay up-to-date with functionality and look & feel. That’s why we approached the UX thoroughly, so that the site invites longer stays and generates more clicks.

Result

A retail channel that nowadays no one can ignore. One that, thanks to a personal approach, still makes a difference. Partly because of our approach, customer experience reached an even higher level. On kiyoh.nl, orangebag.nl receives an average rating of 9.1. No less than 99% of customers recommend orangebag.nl to their friends.

From attic room to millions company

The business case of Orangebag.nl goes from an attic room to a warehouse of 1,700 square meters with 25 employees and millions in revenue. Today, it is one of the largest online boutiques in the Netherlands in the mid- and high segment. Orangebag.nl owes its success to its flawless timing, purchasing sense, and the perfection of the technology in collaboration with us. We program throughout the year on the backend of the webshop to automate everything and fully coordinate it with the processes of Orangebag.nl. Thus, returns including the creation of exchange credits and credit notes are fully automated.