Challenge

Develop a complete web application for the largest provider of Italian holiday accommodations. Time for a skilled veni, vidi, vici where as many manual operations as possible are automated.

Approach

We ensured that both the customer journey and the landlord journey are fully automated. By establishing a travel agency with a marketplace for supply and demand, unnecessary intermediaries are bypassed. We also automate the reading of the availability of accommodations and have implemented an ingenious pricing module to act quickly and smartly with current pricing or promotions.

Result

A thoughtful, secure environment for all users. Booking is faster and easier. More fun than Airbnb, tastier than pizza di mama. A web application with smart flows and connections, leading to an annual growth of 14% more bookings.

The automation of Airbnb and Booking.com, with a personal advisor

It is one of the most extensive assignments in our twenty-five-year history: the grand, powerful online solution that makes the holiday accommodations of Ecco Italia more accessible than ever. As the largest provider of agriturismo and other authentic stays, this brand connects travelers directly with local providers. We created a complete booking platform that functions as a marketplace where supply and demand perfectly meet. It adds a personal touch by offering tailored travel advice. Think of marketing automation that you expect from giants like Airbnb and Booking.com, but with a personal advisor. The combination with a human touch is what makes Ecco Italia truly unique. Thanks to smart use of search engine optimization and marketing automation, eccoitalia.nl now competes with the big players. A project that brings together technology and authenticity in a solution that truly works.