Question

With top locations for meetings and events, Seats2Meet lacks a clear brand positioning. It's high time to empower a new local brand within an existing (international) brand. 

Approach

To arrive at the right branding, we will explore the brand personality, collaboratively define clear core values, and create a structured brand overview model. With a brand story that truly resonates, we know we are on the right track in terms of positioning. 

Result

An engaging narrative that does not focus on the locations, but on serendipity and the sharing of abundance. You can read, feel, and see it reflected in all expressions, including the brand new website. The new brand identity is expressed through numerous media and leads to a steady increase in bookings.