You can do that too!
AwardNL
Question
AwardNL is the Dutch branch of an international organization that helps young people achieve their goals. However, it is lacking in both image and registrations. How can we significantly boost those?
Approach
After a solid strategic process, we arrived at a new brand positioning, from which a new visual identity was developed. With a complete communication plan, the rollout to various target groups was subsequently carried out.
Results
Everything is perfectly reflected on the newly developed website and other communication tools. This includes a cool brand movie featuring a lot of young people, which we wrote and produced.
AwardNL is a good example of a brand journey where the brand is not only repositioned but also experiences a wide rollout to achieve newly set goals. Think of the awareness and, in the case of AwardNL, of recruiting new participants, Award centers, and mentors.
