Question

The most enjoyable youth movement of our southern neighbors was looking for new volunteers. Can we help them with a rebranding that convincingly demonstrates their uniqueness and claims a distinct domain?

Approach

We developed a new positioning that clearly articulates and captures the brand essence with the right visual language. With all the activities and experiences, Gekkoo is more than just fun. This serves as the basis for ‘It’s too Gekkoo here!’ as the positioning. From there, the brand refresh was developed, including new visuals. 

Result

Improved visibility, a matching image, and an invitation to all target groups to connect with Gekkoo. A cheerful and playful style greets you from the website and all communications of Gekkoo, leading to more new registrations.