Question

HappyGlass stands for premium reusable glassware: practically unbreakable, fully recyclable, and environmentally friendly. We designed the happy design with a premium appearance. 

Approach

To establish the brand as effectively as possible, we have developed everything from A to Z. From strategy to rebranding and from packaging to copywriting, everything is perfectly aligned in one consistent line. Each glass has its own name and story, to be marketed with its own character traits. 

Result

HappyGlass is a brand that stands for safety, environmental friendliness, sustainability, and above all, enjoying with your loved ones. Combine this with the new appearance and you see a brand that is solid, distinctive, and leading the way. Plastic glassware is the future for social events.