Question

The Belgian casino chain aimed for more repeat visits and brand awareness. Can they truly engage visitors?

Approach

We introduced ‘Double Your Luck’, a game where visitors can double their chances of gaming credit, provided they return to a gaming hall. The website, video, and an appealing OOH campaign boosted the event.

Result

Customers returned for a better chance at the jackpot during the final(s). The website and video ensured that the brand stood out. The Double Your Luck campaign gave brand awareness an extra push.