Question

The sports braces from Push Sports are well-known and loved among professionals, sports physicians, and physiotherapists. However, the connection with the end user is lacking. It is up to us to gain more recognition among that group. 

Approach

The focus of the product shifted to what you achieve with sports braces: optimal performance and maintaining control over your game. This forms the basis for the repositioning of a brand that showcases the athlete in their strength. 

Result

The successful launch of the international campaign positions Push Sports as a premium brand in the field of sports braces, with penetration into several new sports disciplines, partnership with the NOC*NSF, and an increase in sold items. The use of various professional athletes as brand ambassadors boosts credibility.