Question

As a strategic partner, we were asked to elevate Tea Cultures to a higher (international) level. This means uncovering the essence of the brand: what story are we going to communicate, for whom, and why? 

Approach

Various strategic sessions led us to the core of the new brand. We positioned Tea Cultures as the tea specialist for top hospitality venues. With customized concepts, we deliver the optimal tea experience. Tea Cultures therefore focuses on quality and exclusivity.

Result

The appearance of the brand is based on the feeling you get (or have) with tea. Tea Cultures thus receives a warm, chic look. Culture, nature, worldly, abstract, a touch of artistic, and the feeling of handmade form the basis for a solid brand presence. As a result, more and more consumers are choosing Tea Cultures.