Question

Visit Vught is the starting point for every visit to Vught. A brand new digital platform is needed to accurately reflect the character of this vibrant municipality.  

Approach

Visit Vught involves the rebranding of the existing Bezoek Vught. We created a clear branding with a visual style that aligns with the values of Vught: stylish, inviting, and colorful. 

Result

The new visual identity defines the appearance of the online web portal, where it is subtly used as a design element. A platform with a distinct appearance that guides an increasing flow of visitors in the right direction. 

The logo is a heart shape made up of three diamonds that symbolize the villages of Helvoirt, Cromvoirt, and Vught. The diamond shape is inspired by the pattern of the roof tiles of the town hall in the center of Vught. A "V" emerges in the remaining space that naturally stands for Visit Vught.