Challenge

The merger with Mandema & Partners requires VLC to find a new positioning within the market. The brand needs to be rebuilt from the ground up with one business strategy, one mission, and one vision.

Approach

In the chosen concept, we place the client and their dream at the center. You must dare to look ahead and lead the way to grow and distinguish yourself from the competition. Besides the branding, we handled the wireframing, design, and development for the website.

Result

A new name, strategy, campaign, and a new website. This also led to all employees embracing the new name and identity and presenting it with pride. Externally, it achieved a revenue growth of 8% above target.