Question

How do you properly convey what your association for the co-insurance market stands for? The strategic reassessment of VNAB - the Association of Dutch Insurance Brokers calls for a significant rebranding, including a restyling of the corporate identity and adjustments to the website, both front-end and back-end. 

Approach

To ensure the new branding truly makes a difference, a new strategy was essential. From there, a new visual identity was defined, with a translation into various communication tools such as a new brand movie. This also laid the foundation for designing, technically building, filling, and testing the new website.

Result

By maintaining the fundamental ingredients and adding a touch of magic, we elevated the brand to a new level. The website, full of extensive functionalities and possibilities, stands strong. The VNAB has a visual identity with a narrative that will carry it forward for years to come.

Especially for the young professionals in insurance, VNAB has established the program ‘Risk has the future’. The corresponding website offers training and entry-level job vacancies to give careers a flying start. For VNAB, we built this site, created an appropriate structure, and wrote a large part of the copy.